Movie industry, or theater industry?
So it seems that despite hits like Batman and Star Wars, movie industry is still in a slump.

Compared with last year, box-office receipts have been down every weekend since late February; the last time comparable business was off for such a long span was in 1985.

This summer's movie season has been especially brutal. North American theater attendance from early May to June 19 was off nearly 11% from a year ago, tracking firm Exhibitor Relations Co. estimated Monday. If the year's overall weak admission trend holds, it will mark the lowest number of moviegoers since 1996 and the third consecutive year of decline, a skid that hasn't been seen since 1962.

My question is, which industry is really in the slump here? Are DVD sales slumping as well, or is it just box-office returns? Maybe if the industry were willing to analyze their business practises and try to make going to the theater more enticing, they might be able to recover. (Rather than the current goal of getting the government to prop them up with bad law.) The Chinese theater industry has already started doing this, what will it take for Americans to do the same?  ¶ 7:28 p.m.