Pop Culture Victim
Wednesday, May 25, 2005
  Now this is a commercial
Advertisers tend to perpetuate the trend that they are lacking in Clue. The news I follow is constantly full to the brim about ad agencies that just don't understand that we are not captive audiences anymore, and that they will need to do something spectacular to get us to watch commercials. Anyone with a TiVo or VCR will fast-forward without any hesitation whatsoever, but will gladly pay to go see the Cannes Best Of Commercials show in the theater. The reason for this is that the Cannes ones are GOOD.

One of the commercials that hit big in the Cannes feature was the series for the Orange phone thing. I don't quite get what the product is, but I'm reasonably sure it's either a mobile phone or a cell carrier. Still, they were pretty good, with Spike Jonze, Carrie Fisher and Ron Schneider making appearances.

This one is Darth Vader, and man oh man is it great. I watched it twice in a row.
 
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