This Magazine, a Canadian magazine, published an article about how anti-consumer books such as No Logo, Food Nation, or Fight Club is not exactly criticism of consumerism as much as a restatement of the “critique of mass society that has been around since the 1950s”:
The two are not the same. In fact, the critique of mass society has been one of the most powerful forces driving consumerism for more than 40 years.
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This isn’t because the authors, directors or editors are hypocrites. It’s because they’ve failed to understand the true nature of consumer society.
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