Where are the smart folks? Behind their computers of course. Using them as an alternative to mass marketed, hollow entertainment. Only problem IS...They (the smart and the passionate) have gone SO into cyberland that their physical presence is gone and they are being discounted by big business. Look at it this way.
Why would big business spend tons of moola to seduce a smart, sceptical person when they can easily market TONS of garbage to millions of poor shmucks who really don't know the difference between the true VALUE of good art and bad art.
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