Good grief.
Think you can drink Pepsi at the Olympics? Think again.

The Interational Olympic Committee ... is policing spectators at the games to ensure that they aren't toting brand-marks for their sponsors' rivals. Penalties for buying the wrong product range from confiscation of your goods to being forced to wear your t-shirt logo-side-in.

Repeat after me: You like Coca-Cola... You like M&Ms... You like them...

Seriously though, what is this? Am I just supposed to accept this as a sign of the times, where brand loyalty takes priority to sport at a sporting event? Have we bottomed out to such depths that someone has the authority to tell you what you can wear on your T-shirt, where Olympic-caliber athletes are equated to nothing more than surface area upon which logos and slogans can be emblazoned?

Pfeh.
  ¶ 7:25 a.m.